I was thrilled to sit down with my friend Andrew Olsen to talk about data-driven strategy for “The Rainmaker Fundraising Podcast,” which was published today.
We recorded this in February, and then the pandemic happened, and honestly, data didn’t really seem important in the midst of everything that nonprofits were facing.
Yet those organizations that have their data in order have done the best in the past 9 months, in reaching out to those who want to hear from them and ask for their help, in telling others what their needs are and how they can get involved so the organizations can fulfill their missions.
I’ve had the opportunity to help a client in the past few months to get their database in order, creating clear definitions of active donors, build a lapsed donor strategy and launch new fundraising initiatives for them. I’m excited for their future fundraising success built on a data-driven strategy.
In order to have a data-driven strategy, you have to understand the data. One of the reasons why I love talking to Andrew is because he and I have similar “battle stories” of working with data, we geek out together about data and fundraising. I think he and I could exchange stories for hours.
Take a listen to learn about the “peggy rule,” how arbitrary suppression rules cost nonprofits money, and some of the quick tactics nonprofits can do to prevent these kinds of issues.