My mission is to help you with yours. Tap into my 20+ years of nonprofit experience to help with your fundraising copywriting, audience segmentation, social media engagement, direct response budgeting and strategies, and more.
Jenny has been involved in our organization for many years, bringing her annual giving expertise to our organization when we were just starting to grow. Now that we’ve opened our doors, we rely on Jenny’s storytelling to convey the mission of Crescent Cove to our supporters. She writes patient stories which we use in our materials and website. Her passion and love for our mission comes through every piece, which conveys the emotional impact of our work.
We love Jenny Floria and highly recommend her for her personal and professional passion and talent.
—Katie Lindenfelser, Founder and Executive Director, Crescent Cove
Fundraising Storytelling
We contracted with Jenny to assist with our annual banquet, which was in its third year. We learned so much from Jenny about how events are a part of the overall fundraising goals, and that much of its success is having the right people in the room. She created and wrote sponsorship packages for us and we were successfully able to secure our first-ever major sponsor! We will be using the knowledge we gained from Jenny in future years.
—Lynn Lewis, executive/regional director, Bethany Christian Services
Fundraising Strategy: Events
Recent Posts
Destruction by Database
My very first job out of college was at an agency that called itself a “database marketing” firm. They didn’t market databases; they used data to make informed marketing decisions. I had the glamorous job of working in the Response Center, answering inbound telemarketing calls and entering direct mail leads generated by the smart marketing … Continue reading Destruction by Database
Brand-Forward ≠ Fundraising Writing
In my career, I have seen and personally experienced a tug-of-war between marketing and development departments. It’s not because marketing people are mean or bad at their jobs, they are some of the smartest people I know. It may be familiar to you, here’s how it goes: The development team asks the marketing team to … Continue reading Brand-Forward ≠ Fundraising Writing
Coming Soon!
When I was little girl, my life’s dream was to be a world-famous author. I imagined myself living in the woods somewhere, enjoying my many dogs, spending beautiful days in thoughtful reflection, scribbling down ideas and following through with the most brilliant writing anyone has ever read. My books would FLY off bookshelves, money would … Continue reading Coming Soon!
Winnable Deal
I like to amuse myself with word games or card games on my phone. Whether I’m waiting for an appointment or sitting at the car dealership, I will spend a few moments trying to win a hand of solitaire. I recently downloaded an app that has many kinds of solitaire, including one called “Spider.” I’d … Continue reading Winnable Deal
