My mission is to help you with yours. Tap into my 20+ years of nonprofit experience to help with your fundraising copywriting, audience segmentation, social media engagement, direct response budgeting and strategies, and more.
Jenny has been involved in our organization for many years, bringing her annual giving expertise to our organization when we were just starting to grow. Now that we’ve opened our doors, we rely on Jenny’s storytelling to convey the mission of Crescent Cove to our supporters. She writes patient stories which we use in our materials and website. Her passion and love for our mission comes through every piece, which conveys the emotional impact of our work.
We love Jenny Floria and highly recommend her for her personal and professional passion and talent.
—Katie Lindenfelser, Founder and Executive Director, Crescent Cove
Fundraising Storytelling
We contracted with Jenny to assist with our annual banquet, which was in its third year. We learned so much from Jenny about how events are a part of the overall fundraising goals, and that much of its success is having the right people in the room. She created and wrote sponsorship packages for us and we were successfully able to secure our first-ever major sponsor! We will be using the knowledge we gained from Jenny in future years.
—Lynn Lewis, executive/regional director, Bethany Christian Services
Fundraising Strategy: Events
Recent Posts
Thinking About Starting a Nonprofit? Take my advice…Don’t.
We are swinging from one crisis to another in this country right now. No matter your political leanings, your take on the pandemic or the cries for racial justice across the country, people are passionate for change. In the midst of our nation’s multiple problems, well-intentioned people want to change the world, and some think … Continue reading Thinking About Starting a Nonprofit? Take my advice…Don’t.
Business is Business, but People are People
Recently I had the opportunity to catch up with a former co-worker and good friend, LeAnn. She and I met 25 years ago when she became the fourth person hired at the then-fledging ParadyszMatera office in Minneapolis. We reminisced on some fun times — brainstorming sessions while standing around in a large open space between … Continue reading Business is Business, but People are People
Destruction by Database
My very first job out of college was at an agency that called itself a “database marketing” firm. They didn’t market databases; they used data to make informed marketing decisions. I had the glamorous job of working in the Response Center, answering inbound telemarketing calls and entering direct mail leads generated by the smart marketing … Continue reading Destruction by Database
Brand-Forward ≠ Fundraising Writing
In my career, I have seen and personally experienced a tug-of-war between marketing and development departments. It’s not because marketing people are mean or bad at their jobs, they are some of the smartest people I know. It may be familiar to you, here’s how it goes: The development team asks the marketing team to … Continue reading Brand-Forward ≠ Fundraising Writing
