My mission is to help you with yours. Tap into my 20+ years of nonprofit experience to help with your fundraising copywriting, audience segmentation, social media engagement, direct response budgeting and strategies, and more.
Client: A nonprofit with an environmental mission.
Assignment: Create an online quiz that highlights the current environmental crisis while providing the reader with things they can do to help the situation. Present quiz in a series of two emails with asks.
Feedback: “You’ve really captured our voice as an organization, and navigated the tricky subject of our involvement in the situation wonderfully. You’ve created a perfect combination of dire warning and hopefulness. A++! “
Otherwise Known As: My Favorite Email from a Client
Assignment: Write an email appeal to send to active donors that is more about stewardship than asking, while actually asking for a gift.
Feedback: The executive director of the nonprofit received the following email from a long-standing donor after receiving the email appeal:
“I recently made a donation as an anniversary gift for my husband. Today I have made an additional donation SOLELY to show my appreciation for the elegant and beautifully written message you sent….In this era of text messages, it is such a delight to receive such a lovely message that was so gracefully crafted and managed to inspire a donation without ever asking for such. Thank you for recognizing that words and style do still matter. Please consider my donation to be in your honor. “
My husband and I have been donating to an alma mater of his for years. Decades, actually. And when I say “my husband and I” I mean my husband. I have asked him to not make these recurring monthly donations, that there are other, more worthy causes in the world that we should be directing … Continue reading Why data integrity matters
It’s been four years since I began my consulting business. I’ve talked to a lot of nonprofits, some of which became long-term clients, others I worked with on a project basis, many of which determined that my skills were not what they needed at that time. The world has changed…a lot. I feel like our … Continue reading A Change of Heart
I love analyzing direct mail. I am the penultimate geek. Good news for you is that I do this so you don’t have to learn the tips and tricks that others are doing. Like this piece. I received this piece in September, well before I was thinking anything about Thanksgiving or holiday cards. To give … Continue reading I remember you! (kind of)
We have a new neighbor on our street who moved into her home in April, at the height of the shutdown across the entire nation. She is a graphic designer for a magazine in the Washington D.C. area and in mid-March her entire team began working remotely. She looked around at her tiny, expensive apartment … Continue reading No Geographic Bounds to Talent