My mission is to help you with yours. Tap into my 20+ years of nonprofit experience to help with your fundraising copywriting, audience segmentation, social media engagement, direct response budgeting and strategies, and more.
Client: A nonprofit with an environmental mission.
Assignment: Create an online quiz that highlights the current environmental crisis while providing the reader with things they can do to help the situation. Present quiz in a series of two emails with asks.
Feedback: “You’ve really captured our voice as an organization, and navigated the tricky subject of our involvement in the situation wonderfully. You’ve created a perfect combination of dire warning and hopefulness. A++! “
Otherwise Known As: My Favorite Email from a Client
Assignment: Write an email appeal to send to active donors that is more about stewardship than asking, while actually asking for a gift.
Feedback: The executive director of the nonprofit received the following email from a long-standing donor after receiving the email appeal:
“I recently made a donation as an anniversary gift for my husband. Today I have made an additional donation SOLELY to show my appreciation for the elegant and beautifully written message you sent….In this era of text messages, it is such a delight to receive such a lovely message that was so gracefully crafted and managed to inspire a donation without ever asking for such. Thank you for recognizing that words and style do still matter. Please consider my donation to be in your honor. “
I love analyzing direct mail. I am the penultimate geek. Good news for you is that I do this so you don’t have to learn the tips and tricks that others are doing. Like this piece. I received this piece in September, well before I was thinking anything about Thanksgiving or holiday cards. To give … Continue reading I remember you! (kind of)
We have a new neighbor on our street who moved into her home in April, at the height of the shutdown across the entire nation. She is a graphic designer for a magazine in the Washington D.C. area and in mid-March her entire team began working remotely. She looked around at her tiny, expensive apartment … Continue reading No Geographic Bounds to Talent
I was thrilled to sit down with my friend Andrew Olsen to talk about data-driven strategy for “The Rainmaker Fundraising Podcast,” which was published today. We recorded this in February, and then the pandemic happened, and honestly, data didn’t really seem important in the midst of everything that nonprofits were facing. Yet those organizations that … Continue reading Data Drives Strategy: Rainmaker Podcast
I get it. You’re a small nonprofit. Your budget is stretched to lengths you never knew you could manage. It’s hard to find and pay talented people enough to stick around. To raise money you need to hire people for fundraising, communications, event planning and execution. Paying someone to run your database? You’ll just have … Continue reading This Is Awkward, but Your Data is Leaking