My mission is to help you with yours. Tap into my 20+ years of nonprofit experience to help with your fundraising copywriting, audience segmentation, social media engagement, direct response budgeting and strategies, and more.
Jenny has been involved in our organization for many years, bringing her annual giving expertise to our organization when we were just starting to grow. Now that we’ve opened our doors, we rely on Jenny’s storytelling to convey the mission of Crescent Cove to our supporters. She writes patient stories which we use in our materials and website. Her passion and love for our mission comes through every piece, which conveys the emotional impact of our work.
We love Jenny Floria and highly recommend her for her personal and professional passion and talent.
—Katie Lindenfelser, Founder and Executive Director, Crescent Cove
Fundraising Storytelling
We contracted with Jenny to assist with our annual banquet, which was in its third year. We learned so much from Jenny about how events are a part of the overall fundraising goals, and that much of its success is having the right people in the room. She created and wrote sponsorship packages for us and we were successfully able to secure our first-ever major sponsor! We will be using the knowledge we gained from Jenny in future years.
—Lynn Lewis, executive/regional director, Bethany Christian Services
Fundraising Strategy: Events
Recent Posts
No Geographic Bounds to Talent
We have a new neighbor on our street who moved into her home in April, at the height of the shutdown across the entire nation. She is a graphic designer for a magazine in the Washington D.C. area and in mid-March her entire team began working remotely. She looked around at her tiny, expensive apartment … Continue reading No Geographic Bounds to Talent
Data Drives Strategy: Rainmaker Podcast
I was thrilled to sit down with my friend Andrew Olsen to talk about data-driven strategy for “The Rainmaker Fundraising Podcast,” which was published today. We recorded this in February, and then the pandemic happened, and honestly, data didn’t really seem important in the midst of everything that nonprofits were facing. Yet those organizations that … Continue reading Data Drives Strategy: Rainmaker Podcast
This Is Awkward, but Your Data is Leaking
I get it. You’re a small nonprofit. Your budget is stretched to lengths you never knew you could manage. It’s hard to find and pay talented people enough to stick around. To raise money you need to hire people for fundraising, communications, event planning and execution. Paying someone to run your database? You’ll just have … Continue reading This Is Awkward, but Your Data is Leaking
Failing to Succeed
The road to success is paved with failure. — Rashida Rowe I thought of this quote the other day as I sat at my client’s place of business, trying to figure out how to undo a mistake I had made in their database. It wasn’t a massive mistake, it was a relatively small one. I … Continue reading Failing to Succeed
