My mission is to help you with yours. Tap into my 20+ years of nonprofit experience to help with your fundraising copywriting, audience segmentation, social media engagement, direct response budgeting and strategies, and more.
We love Jenny Floria and highly recommend her for her personal and professional passion and talent.
Katie Lindenfelser, Founder of Crescent Cove
Recent Posts
Event(ful) Expectations
Recently my husband and I saw Diana Krall in concert. She is a jazz songstress and pianist with a rich, soothing voice. The tickets were about what I’d expect to pay to see her — not too expensive but not cheap. Before the concert we checked to see how long the show would be so … Continue reading Event(ful) Expectations
Being Genuine
This past summer the father of a good high school friend of mine passed away. He spent the last few days of his life in hospice, where he and his family received comfort and care. He passed peacefully, and the family asked that memorials be given to the hospice home in his memory. Shortly after … Continue reading Being Genuine
Are We Expecting Less from our Donors?
I’m in the middle of reading “The War for Fundraising Talent” by Jason Lewis. The book is about more than just attracting and retaining talented fundraising professionals, it’s about how nonprofits are addicted to “cheap” money, to chasing a fundraising ratio and not creating deep relationships with their donors, which leads to fundraising talent looking … Continue reading Are We Expecting Less from our Donors?
Direct Mail vs Junk Mail, Part II
Earlier I wrote about a piece of unsolicited advertising I had received in my mailbox (the technical definition of “direct mail”). I considered that piece to be “junk mail” — poorly targeted to people who have no use for the product. The next day, I received a piece of direct mail. This piece was significantly … Continue reading Direct Mail vs Junk Mail, Part II
