My mission is to help you with yours. Tap into my 20+ years of nonprofit experience to help with your fundraising copywriting, audience segmentation, social media engagement, direct response budgeting and strategies, and more.
We love Jenny Floria and highly recommend her for her personal and professional passion and talent.
This past summer the father of a good high school friend of mine passed away. He spent the last few days of his life in hospice, where he and his family received comfort and care. He passed peacefully, and the family asked that memorials be given to the hospice home in his memory. Shortly after … Continue reading Being Genuine
I’m in the middle of reading “The War for Fundraising Talent” by Jason Lewis. The book is about more than just attracting and retaining talented fundraising professionals, it’s about how nonprofits are addicted to “cheap” money, to chasing a fundraising ratio and not creating deep relationships with their donors, which leads to fundraising talent looking … Continue reading Are We Expecting Less from our Donors?
Earlier I wrote about a piece of unsolicited advertising I had received in my mailbox (the technical definition of “direct mail”). I considered that piece to be “junk mail” — poorly targeted to people who have no use for the product. The next day, I received a piece of direct mail. This piece was significantly … Continue reading Direct Mail vs Junk Mail, Part II
For years I’ve had to explain to my family what I do for a living. The minute I say that I partner with nonprofits and mail to their donors or prospective donors my relatives say something along the lines of, “oh it’s YOU who sends me that junk mail!” Excuse me, I do not send … Continue reading Direct Mail versus Junk Mail