My mission is to help you with yours. Tap into my 20+ years of nonprofit experience to help with your fundraising copywriting, audience segmentation, social media engagement, direct response budgeting and strategies, and more.
Client: A nonprofit with an environmental mission.
Assignment: Create an online quiz that highlights the current environmental crisis while providing the reader with things they can do to help the situation. Present quiz in a series of two emails with asks.
Feedback: “You’ve really captured our voice as an organization, and navigated the tricky subject of our involvement in the situation wonderfully. You’ve created a perfect combination of dire warning and hopefulness. A++! “
Email copywriting
Otherwise Known As: My Favorite Email from a Client
Assignment: Write an email appeal to send to active donors that is more about stewardship than asking, while actually asking for a gift.
Feedback: The executive director of the nonprofit received the following email from a long-standing donor after receiving the email appeal:
“I recently made a donation as an anniversary gift for my husband. Today I have made an additional donation SOLELY to show my appreciation for the elegant and beautifully written message you sent….In this era of text messages, it is such a delight to receive such a lovely message that was so gracefully crafted and managed to inspire a donation without ever asking for such. Thank you for recognizing that words and style do still matter. Please consider my donation to be in your honor. “
Email fundraising
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Fundraising from the Heart 