Client: A nonprofit with an environmental mission.
Assignment: Create an online quiz that highlights the current environmental crisis while providing the reader with things they can do to help the situation. Present quiz in a series of two emails with asks.
Feedback: “You’ve really captured our voice as an organization, and navigated the tricky subject of our involvement in the situation wonderfully. You’ve created a perfect combination of dire warning and hopefulness. A++! “
Fundraising from the Heart 