Acquisition Strategy

Our nonprofit had relied on a small network of committed people for its funding and resources. Our vision was larger than what this passionate group could do;  we needed to attract new donors to our mission. We determined that a mailing was the best investment to bring new donors to our program.

Jenny built a direct mailing budget that got board approval, walking us through the ROI and expected new donors. She identified the prospective audience, made the list purchases and wrote the copy for the creative.

The mailings met all of our goals, and since then has resulted in committed donors who continue to give to our cause. Without these acquisition efforts early in our existence we would not have the donors we have today that are funding our mission now.

Katie Lindenfelser

Founder, Crescent Cove